“Miami Founders” campaign celebrates the legacy of Miami as the only major American city founded by a woman, tells the story of female founders in the city today, talks about the challenges they are facing and recognizes their achievements.

The original campaign created in partnership with the Knight Foundation was interrupted in March 2020. The renewed Miami Founders 2022 campaign features the original list of 30 women founders curated with the help from Babson WIN Lab Miami under the leadership of Michelle Abbs.

Elena Cardone Miami Founders 2022
ABOUT:

I always thought I had to be a strong independent woman and do everything on my own, never depend on anyone for anything, and especially on a man. If I didn’t do it myself, it somehow was not legitimate. Until in 2008 the US economy collapsed, I was pregnant with my first child, we were on the verge of losing everything financially and I had to trade in my career to support my husband. It was a big struggle for me.

I became a woman behind a man, or besides a man, as some like to say. My husband was the one who built all the businesses. I had great ideas, but he was always the one who executed and built those ideas into business. Now that we are established, and my children are grown up I can focus on things that I’m interested in.

ON BEING AN ENTREPRENEUR:

I built what has become known as 10X Ladies. It’s an arm of the 10x movement that my husband has created. I bring together women from all over the world to learn and support each other, to take more responsibility in living up to their full potential. We want the women to go back and make a difference for their families and communities.

THE BIG IDEA:

You can earn your way to rich, you can earn enough money to be rich, but you cannot easily earn your way to wealth.

I want to have the largest, most successful team in the world and if I can do that, then I can really help people to achieve financial legacy, I can encourage and inspire many families to be not only financially stable but also free through achieving their financial legacy.

ON GENDER DISPARITY:

There are a lot of women out there who think that they must be business owners, or who think that they don’t count because their husbands built a business while they supported him. All these women should stop feeling that they don’t have the right to the ownership only because they didn’t physically do the job.

The definition of support is to endure, to bear the weight of.  Imagine how strong the “wife of” has to be in order to “support.” I want women to wake up to the idea that the “wife of” often must be stronger than the person she is supporting. I want women to think about the value of everything they are bringing to the table and stop feeling unworthy because there is no price tag attached to the support they are providing.

ON GROWING UP/LIVING IN MIAMI:

I moved to Miami in 2012 from California where I lived since the 1990s. At that time we were looking at the states with favorable tax incentives, such as Taxes, Nevada, Nashville Tennessee. I didn’t consider Florida for a moment until my husband called from his business trip to Miami and told me how great the city was.

It’s been almost 10 years and Miami is home now. I loved LA but here it feels like you can flourish and prosper a lot easier. Miami feels more family oriented, less cut-throat, more supportive. It felt like the transition from LA was an easy one, because Miami isn’t really Florida. It’s a cultural hub with an incredible lifestyle, the gateway to Latin America with an easy access to Europe.

ON WOMEN’S EMPOWERMENT:

I wrote a book for all the women like me, who weren’t supposed to make it, women, who are from poor or middle class families, didn’t go to college. I want to teach the importance of financial literacy, what it takes to make it, what it takes to preserve it, who needs to be in your inner circle.

WHAT’S NEXT?

My next step is my spiritual legacy. I’m pretty ok financially now. Spiritually I’m looking to be a woman behind thousands. I want my ideas to be known globally, I hope to restore family dynamics, inspire people to own and acknowledge the support role.

“Miami Founders” campaign celebrates the legacy of Miami as the only major American city founded by a woman, tells the story of female founders in the city today, talks about the challenges they are facing and recognizes their achievements.

The original campaign created in partnership with the Knight Foundation was interrupted in March 2020. The renewed Miami Founders 2022 campaign features the original list of 30 women founders curated with the help from Babson WIN Lab Miami under the leadership of Michelle Abbs.